The Vatnajökull Region WOW!

Vatnajökull Region ltd. is a cluster of Southeast Iceland tourism, food and culture companies

Area involved:
Extends from Lómagnúpur mountain in the west to Hvalnes peninsula in the east

• Includes all of Hornafjörður municipality
• Is basically the region south of Vatnajökull glacier
• The Lónsöræfi wilderness stretches northwards, past municipal boundaries
• Vatnajökull National Park
• Cooperation with Djúpivogur municipality to initiate projects and develop products
• Member of South Iceland Marketing

Purposes:

• Marketing the region, with an emphasis on winter
• Developing products, conducting projects
• Building and improving infrastructure
• Producing promotional material
• Receiving tour wholesalers and journalists from television and other media
• Encouraging cooperation and unity within the cluster

Objectives:

• Increase efficiency in the tourist industry, along with financial outcome and profitability
• Shorten low seasons in local tourism
• Lengthen tourist stays
• Add to the number of year-round positions in local tourism
• Market the local food and tourist industry under a single trademark

See the participating firms of Vatnajökull Region WOW! here on the Green Pages. You can get a good overview on the countries local food places here on the Green Map.